Litter Champs Trophy

Kids love trophies! And the bigger the trophy... the better. So it occurred to me, why not create a really really BIG trophy for the best LITTER PREVENTION SCHOOL in our community? I pitched this idea to my local KAB affiliate KEEP THE SHOALS BEAUTIFUL last year (of which I'm a founding board member) and they (being really smart people) pounced on it.

The campaign was basically a contest for primary schools in our three county area to keep their schools the "most litter-free". Our board members would drop in (unannounced) over the course of the year and evaluate how well each school was doing. At the end of the year we tallied the votes and awarded the trophy to the LITTER CHAMP school for that year! It was very very well received. The kids liked working on something important and most important they WANTED THAT BIG TROPHY! The winning school got to be a part of a big press conference and they received a plaque and a cash prize. The trophy, plaque, and cash prize were all donated by local businesses who wanted to help us build a "cleaner and greener" ethic in our community. And here's the smart part. The trophy is a "traveling" trophy. So the winner must win it again each year or they lose this big, huge, symbol of how awesome they are! I'm really pleased at how well this LITTER CHAMP idea has taken off for KTSB. I hope you can use this idea in your community too. It's high impact and low cost. And it will make a difference in your community. Greenfully Yours, Steve :)