My thoughts on FINDING YOUR LIGHT BULB, kids, recycling, sustainability, funny stuff, science, ecology, being green, touring, magic, solar power, the environment, business, STEM, and a really nice long walks in the woods.
Monday, August 27, 2012
Red Cars and Sustainability Opportunities Are The Same
Have you ever noticed that you don't generally think about red cars very much? But the moment you purchase a "red car" your mind unconsciously begins looking around and "red cars" seem to be absolutely everywhere. Your mind hadn't really noticed them before. Sustainability is the same way. When we ask our minds to look for sustainable opportunities in our business and personal lives... all the sudden... they're EVERYWHERE! Sustainable Opportunities ARE everywhere, we just need to start seeing them.
Monday, August 20, 2012
When I was a child, I had a passion for "other peoples trash". I would literally walk around my neighborhood and dig through piles of things they'd put out at the curb for the trash truck. My first find was a "Velvet Elvis" painting. It was wonderful! To a 7 year old mind... it was inconceivable that something so valuable (and I didn't even know who Elvis Presley was) could be thrown away. That passion for the planets' beauty and natural resources (sometimes known as natural capital) has never left me. It has, however taken on many professional forms for me. Recently, I've added a new professional form... Green Biz Speaker. The new keynote is called SUSTAINABLE IS ATTAINABLE and it's about transforming the relationship that consumers and businesses use the planets resources. I've really enjoyed creating it. The presentation is funny, truthful, and packed full of information that businesses can use to profit through sustainability. I really hope the "talk" takes off. Humanity could use a little help redirecting the way we use resources and I have discovered some of the answers on my journey with Elvis. More info? http://greenbizspeaker.com
Thursday, July 26, 2012
Walk It If You're Gonna Talk It
I've always worked to integrate my "sustainability idea sharing" with my personal and professional life. Sometimes I've been very successful and other times I've been pretty lousy at it (I still drive to gigs a lot and that uses a non-renewable/non-sustainable energy source - oil). By the way, I don't believe that fossil fuels/oil is evil or even bad. It's actually amazing at creating energy and power through combustion, but it's NOT renewable, therefore it's not sustainable in the long-term. Recently, we had a VERY big sustainability success. I installed a TenkSolar RAIS WAVE Photovoltaic system at my home and digital production studio in beautiful Frog Pond, Alabama. I'd saved money for this over the years and finally "pulled the trigger". It took about a month to get the entire system delivered, installed, patched in, signed off, and tested. The battery backup was a problem at first, but we worked those issues out and it seems to be working just great now. The cool thing is... on sunny days, my new array collects more energy than we use. On those beautiful sunny days, I sell my renewable/green energy back to Alabama Power Co. They do not pay very well (less than 3 cents...even at peak), but I am generating renewable power and using it and even getting to share some of it with others. Coal (a large source of global energy) is not a renewable power source. Even natural gas (as abundant as it is) is not renewable and its supply is finite. Every time a business or homeowner or consumer makes the choice to go sustainable (ie resources used are renewable or recyclable and its use does not create pollution) we're steering our global economy towards a model that WILL sustain all 7 billion folks on the planet. Today I got to walk the talk just a little bit better. Happy.
Wednesday, July 11, 2012
Sustainability Is Good Business - 4 Benefits for Your Organization
Sustainability is Good Business
4 Benefits for Your Organization
4 Benefits for Your Organization
By Steve Richerson
Going green to make
green is red hot right now.
Recently businesses
all over the globe have gotten into the “going green” trend and it’s paying off
big for many of them. In fact, several recent studies have shown that sustainability-oriented
companies have a better stock performance, lower volatility and a higher return
on assets than other similar companies. In short, the “sustainable” or “green”
companies are making more “green” than the companies that have not jumped on
board.
You might be thinking, “That sounds great! I want some sustainability for my company. How
soon can I get it shipped to me?”
Unfortunately, sustainability is not a clever new
accounting software, a sparkly new app or a cool new office toy. In fact, it’s not a “thing” at all. It’s a philosophy and it’s a very powerful one.
Sustainability is a commitment (from upper management
to the front line) to switch from only
focusing on short term profit to something even larger and longer lasting - a
focus on maximizing the health of people, the planet and profits.
As you may remember
from fifth grade biological science, the planet we live on is one big
interconnected biological system. So sustainability means that we use this
systems’ resources (air, water, land, energy, raw materials) in a manner that will
not hinder (no pollution or overuse) future generations’ ability to use these resources.
With 7 billion people currently living on the planet and all of them wanting to
be rich, get rich or get richer we must start use the resources we have in much
smarter ways.
Sustainability is that
way and business is the perfect mechanism to deliver smart resource use to the
planet’s people.
There are four great
reasons why you should integrate sustainability into your business. They are:
(1) Sustainability can reduce business risk. For businesses, risk is omnipresent. A sustainability approach (people, planet,
profit) to business can reduce some of those risks, such as:
• Litigation –Unfortunately each and every business is at risk
for lawsuits. Are you using chemicals in
your business that could end up in the local air, groundwater or soil? Finding ways to eliminate the use of these
materials can align your business with the environment and reduce risk.
• Cleanup – Accidents happen.
By using safer or more environmentally-aligned safety measures for your
business, you can eliminate the need
for cleanup, and thus eliminate that cost.
Brainstorming ways to eliminate accidents and subsequent cleanup costs
before they even happen is smart and
sustainable.
• Environmental Regulations - Environmental laws are in place to
protect the public (people) and the environment (planet) from hazards. Instead of asking “how do we comply?” ask a much
different question. Ask yourself, “what if there was no need for compliance?”
What if we could point our company at the target of low or no waste, low or no
emissions, low or no energy use? What if we exceeded the compliance standard so
much that it becomes irrelevant?” No legal costs. No compliance costs. No
problem. Okay… fewer problems.
(2) Sustainability can
cut your costs. This is the low hanging fruit of sustainability and it’s
not difficult to take on. Focusing on
what you take, make and waste in your buildings, stores, fleets and
manufacturing plants can be a successful sustainable strategy for both the
environment and for your company. What
if you could reduce your energy costs by using a sustainable resource or a more
efficient process? What if you could
reduce your waste disposal costs by creating less waste through recycling or
pre-cycling? What if you could use less
water? What if you could use the sun to
pre-heat the water you need for the process?
What if you could reduce your water, energy and waste?
(3) Sustainability can
build your brand. You survive and thrive as a business because your customers
choose to do business with you. If you lose the respect, trust or loyalty of your
customers, you’re finished. Consumers today hold companies (your brand) to a much
higher standard than ever before. They expect and reward companies that hold
themselves responsible for the people the company affects and the planet it
uses resources from. A sustainability focus allows you to make sure that you earn
a profit while keeping your eyes on the positive treatment of people and the
planet as well. Short-term profit margin focus only is no longer acceptable to
customers and they can let the entire world know with one mouse click. The more
your company acts like a decent local and global citizen, the more your
customers appreciate it and the more loyal they are to your brand.
(4) Sustainability can
grow your revenue. From a business perspective, this is the most
fascinating area of “being green.” New
products and services are developed every day, but what if business used its
problem-solving skills with sustainability as a guide? Viewing the market
through the business lenses of sustainability allows you to see the market in a
way you’ve never seen it before and capitalize on what you see. Because it’s a paradigm shift, you may
be able to see solutions that others focused only on short-term profit can’t see.
Let’s say you're in the industrial floor polisher industry and
everyone in your industry is worried about the toxic/hazardous chemicals used
in the process. You are less likely to see that you can solve the problem with
a totally different cleaning process (using water, ionization, for instance) rather than using less toxic strategies,
unless you're seeing the world through integrated sustainability lenses
(reducing negative impact on planet and people). Through these lenses, our
products and services take on new dimensions. We may even be able to take our
core competencies and create new problem-solving products for the global market,
which will lead us to long term revenue growth!
Sustainability is good business for the planet, good for the
people of the planet and good for business. What is your company waiting for?
Monday, June 18, 2012
Powered By The Sun
Since I began my professional career as an Ecological Entertainer (way back in 1984), I've wanted to use the suns energy to provide the electricity I've needed for all my creative endeavors. Thanks to advances in solar energy technology, and my ability to save some cash, it looks like that dream is about to be "made concrete". The home of Concrete Dream Incorporated - producer of green content (eco-shows & sustainability keynote talks) for the planet - will now be even greener because our energy will now be renewable (it's coming from the sun)! Isn't that amazing! Here is a photo of the freshly dug trench that will transfer the electricity captured by a TenKSolar RAIS WAVE PV system to my house. Cool huh? We begin installing the system on Friday.
Wednesday, June 6, 2012
Get Ya Motor Runnin'
I've spent all of my professional career teaching kids and grownups about their connection to the natural world. I've tried to do this through funny videos (my YouTube pages have been viewed over 100K times), live green magic shows, silly prop humor, ecological e-books, green magic sets (the worlds first by the way), and many, many other things. Recently I started working on a keynote/talk slideshow presentation specifically for businesses. Why business you say? First: I love entrepreneurs. They think. They work hard. They solve problems and they solve them for "cold hard stinkin' cash". Second: Because we global planetary citizens have GOT to get our global economy on a sustainable track or we're in for big trouble. The current economic path we're on is totally NOT sustainable. I'm not talking about our current American budget deficit track either (that's a very different story), I mean something much more basic and fundamental to our survival: how we USE our planet's resources. We have been able to cruise along blissfully unaware and unsustainably for all these years for two reasons; 1. low population and 2. low (per person) technological impact. Currently there are 7 billion of us knuckle-heads and each and every one of us increases/leverages our own impact through technology in exponential ways without even being aware of it. Let me back up a second. Sustainable means (1) that we don't use resources at a rate that can interfere with future generations abilities to use them. And, (2) we don't pollute the resources we have. We currently use the earth's resources as if they were infinite and as if the planet is able to absorb any amount of abuse and pollution with no ill effects for us humans. It's a nice fairy-tale to think that way, but it just ain't so. Modern global consumers seem to understand this at a very basic level and they're starting to ask businesses (all over the world) to step up and respond accordingly. And they have! Businesses that embed sustainability into their market strategy stand to benefit for these four reasons. (1) REDUCE RISK - If you start using less toxic/hazardous/harmful chemicals or materials to manufacture your product or service... you're less likely to be out of legal compliance (with constantly tightening legal restrictions) AND you're less likely to get sued for an accidental leak, explosion, or contamination. (2) CUT COSTS - Focusing on what you TAKE, MAKE, and WASTE (water, energy, waste are the easiest to start with) can be "cost savings" bi-products of being sustainable, because everytime you cut your expenditures, you've saved yourself some overhead cash AND lessened your impact on the planet. Win. Win. (3) BUILD THE BRAND - The more you act like a company that is a decent local and global citizen, the more your customers will appreciate it. You don't have to ignore profit. In fact, ignoring profit is the safest way to go out of business and we need good, healthy, sustainable businesses to keep the planetary economic system going. Profit is good. A sustainable profit is even better, it's great! (4) GROW REVENUE - This is the most fascinating part of the list! Embedding sustainability allows you to see the market in a way you cannot without it. It's like looking at the same old marketplace, but through new lenses. If you're in a specific industry, you are much less likely to create a breakthrough product that solves the customers problem in a RADICALLY new way. However, lets say that you're looking through the lenses of sustainability. Say you're in the industrial floor polisher industry and everyone in your industry is worried about the toxic/hazardous chemicals used in the process of cleaning the floors with your scrubbers. You are much less likely to see that you can solve the problem with a totally different cleaning process (using water, ionization, and a more efficient floor polisher) rather than using less toxic stuff, unless you're seeing the world through embedded sustainability lenses. Through these lenses our products and services take on new dimensions. We may even be able to take our core competencies and create new problem solving products for the market and that means revenue growth! So the road ahead looks very bright to me as long as we businesses are in willing to put sustainability at the core of how we serve our customers.
Tuesday, June 5, 2012
Plain Ol' Stupid
Recently, I stepped into the hallway of my hotel (Hampton Inn, Raleigh, NC, which by the way, was quite nice) and saw this bag of garbage. It kinda bummed me out. It wasn't the garbage in the hall that offended me. It was the the CONTENTS of the bag of garbage in the hall. The bag was filled with aluminum beer cans. I didn't object to the beer, it was the discarded cans that bothered me. The hotel had recycling containers! Aluminum is one of the most easily and effectively recycled materials on the planet. Every new aluminum can that's made from recycled materials, uses only 10% (sometimes less) of the energy required to make a new aluminum can from virgin materials. That's a HUGE savings of energy and raw materials, and energy and raw materials savings is good for America, good for business, and good for the planet. So NOT recycling your aluminum cans is what we Alabama folks like to call "plain ol' stupid". The wasted beer cans in this photo represent enough energy to run your TV set for several hours. It's the same as siphoning fuel out of your car and dumping it right down the drain. So if this "Bonehead Barney" (I actually used a much more colorful name for him, but there were no women or children present at the time) wants another six pack of beer, here's what is going to have to happen. The bauxite ore to make the aluminum can will have to be mined and the ore transported. It will be combined with coke, purified, melted into ingots, purified, shipped to a manufacturer of aluminum, melted, rolled, shipped again, formed into cans, shipped again, filled with beer, shipped again, where he will buy more beer. Notice all the steps (and energy and resources) that could have been saved along the way if Barney had chosen to recycle his cans. Had he chosen to recycle these cans, 90% (probably even more) of the energy needed to make a NEW can from an OLD can would have been saved. So the next time you drink from an aluminum can... don't be plain ol' stupid. RECYCLE THOSE ALUMINUM CANS. It's the smart thing to do.
Saturday, May 26, 2012
Three 21st Century Trends That Business MUST Respond To by Steve Richerson

Monday, May 21, 2012
Systems Thinking

Monday, February 13, 2012
HB - 274 - Anti-Recycling Bill in Alabama
Feb. 13, 2011
Dear Alabama House of Representatives,
Please do not support - HB
274.
Its stated intent is to
support private business in Alabama, but this is not what it will do. The proposed state-law over-reaches and will
harm recycling across the entire state. It may even harm the businesses who already recycle
through existing municipal programs across the state.
Recycling in most communities
(like mine in Franklin County) have drop off recycling locations. Our trash is hauled away by the county. This is a service we pay for, but we hold out
much of our waste (aluminum cans, paper, cardboard, plastic, and glass) to be
recycled. My family and I store it at
our home and then take it to a drop off location.
The way I read this bill…
these drop off locations would be prevented and would leave us with no place to
take our recyclables and would also require local business (all over the state)
to start paying for the recycling they already enjoy. If a municipality is forced out of “drop off
recycling” and out of “recycling for local businesses” the new cost of
recycling will be transferred to “the backs” of local businesses.
Here’s an example. If I own a printing shop and the process of
printing generates a lot of waste paper that I have been recycling through my
local government, I’d now be forced to use a commercial recycler/waste
hauler. This will increase my business operating
costs. The effect of HB 274 would be to
support one business (the Waste Hauler) at the expense of all other local businesses.
Recycling is good for
Alabama.
RECYCLING IS GOOD FOR ALABAMA
- Recycled raw materials save energy,
resources, and cut down on the pollution required to create new things we all need
and use. Every time an aluminum can or a
piece of paper is wasted (sent to a landfill) it harms our rivers, streams,
air, and land. That’s because each
resource (which will never be reclaimed or biodegrade in the landfill) must be
found somewhere else. I don’t know about you, but I love Alabama
outdoors. I love being outdoors in the
woods, on the river, or at the beach, and if you allow ANY law to
impede/stop/slow down recycling you are doing the state a huge disservice in
the name of getting “government out of the way” of business.
WASTE HAULING IS NOT
RECYCLING - Please understand, waste hauling and recycling
are two very different things. Waste is
by its very nature… the result of an inefficient process. We Alabamians’ create 4.5 pounds of waste
each and every day. We used products and
services and when finished there was a lot left over. This waste must be recycled
or landfilled.
CASH FOR TRASH - It can be very difficult to make money
recycling and in many cases it’s less expensive for a waste hauler to dump the
recycled materials into a landfill than actually collect, transport, separate,
bale, sell, and then start the process all over again. There
is not a lot of money to be made in recycling, but there is a lot in waste
hauling and sometimes these two enterprises get confused.
LANDFILLING IS NOT RECYCLING
- Government IS many times slow to act, bureaucratic, intrusive, and
cumbersome, and I personally really hate ANYONE telling me what to do, or how
to do it. But in this case,
municipalities may be the only institutions able to deal with the wild
fluctuations of price for recyclables.
And even when a business can handle the market changes for it’s products
it sometimes ends up dumping the recyclables in a landfill because landfilling
(tipping fees included) is cheaper than actually getting the stuff
recycled. Landfilling collected
recyclables is not recycling.
BUSINESS IS GOOD - I fully support private business in Alabama
and do not feel that government should be getting in the way of local businesses. I have been a proud Alabama business owner
for over 27 years. My company Concrete
Dream Inc (based in Frog Pond Alabama) produces digital & live
entertainment. We are known all over the
world for the world class content we create from right here in our state.
I re-read the proposed law
last night and I was struck with the simple question.
Why make this a law for the entire
state of Alabama?
IT’S A LOCAL SPAT - According
to Rep. Kurt Wallace - HB 274 stems - from a disagreement between a local waste
hauler and local municipality in south Alabama. A law that will have effects across the state
because of one or two businesses disagreement with a local county commission
seems an out of proportion response to me.
BUSINESS VS MUNICIPALITY
- Also, being a business owner, the
situation and response don’t “match” my business experience. Suppose
a business came to a municipality and showed that they could run the recycling
and waste hauling program more - 1. efficiently,
2. better, and 3. cheaper.
Any government/municipality/organization would jump on that, because
many communities are looking for ways to cut costs but keep up services and
support local businesses - all at the same time. Something
about this situation “feels” not exactly right to me.
VIABLE WASTE HAULING BUSINESS
- Also, who gets to determine whether
the waste hauling business is a viable enough business to halt all municipal
drop off recycling programs? According
the the draft I've seen - two local waste hauling businesses can legally prevent the
municipality from recycling drop offs and recycling local business waste. If a guy with a couple of trucks claims to
be in the recycling/waste hauling business... does he qualify? The wording, in the bill, is vague enough to
allow two people with two trucks (and a business license) to shut down
recycling in the entire region even if they cannot do it cheaper, more efficiently or effectively. Again, this seems punitive to me.
Please do not harm recycling
in Alabama in your efforts to help local business.
Please write a law that helps
grow business and recycling in Alabama and I will personally be your champion.
Sincerely,
Steve Trash - 2.13.12 – 10:58am.
Here's the proposed bill as of 2.13.12
"1 HB274
2 136022-2
3 By Representatives Greer, Wood, Beckman, Wallace, Beech,
4 Moore (B), Barton, Long, Buttram, Rich, Johnson (K), Collins,
5 Bridges, Fincher, Chesteen, Poole, Mask, Williams (P), Brown,
6 Baker, Ball, Baughn, Roberts, Mitchell, Gaston, Weaver,
7 Sessions, Tuggle, Farley, McCutcheon, Hill, Henry, Nordgren,
8 McClendon, Williams (J), Merrill, England, Grimsley and
9 Patterson
10 RFD: Commerce and Small Business
11 First Read: 09-FEB-12
Page 0
1 136022-2:n:02/09/2012:LLR/tj LRS2012-459R1
2
3
4
5
6
7
8 SYNOPSIS: Currently a county, municipality, or solid
9 waste authority may provide commercial front-end
10 loader, roll-off, or commercial recycling
11 collection services within the county or the
12 municipality even if there are two or more private
13 solid waste providers offering those services in
14 the county.
15 This bill would prohibit a county,
16 municipality, or solid waste authority from
17 providing commercial front-end loader, roll-off, or
18 commercial recycling collection services within the
19 county or the municipality if there are two or more
20 private solid waste providers offering those
21 services in the county.
22 This bill would exempt a governmental entity
23 that provides residential solid waste and recycling
24 collection within its own jurisdiction and allow a
25 governmental entity to collect residential solid
26 waste and recycling collection within its own
27 jurisdiction.
Page 1
1 This bill would require each county,
2 municipality, or solid waste authority in violation
3 of this act, within six months from the date of its
4 approval by the Governor, or its otherwise becoming
5 law, to cease its operations that are in conflict
6 with this act.
7
8 A BILL
9 TO BE ENTITLED
10 AN ACT
11
12 Relating to management of solid waste; to prohibit a
13 county, municipality, or solid waste authority from providing
14 commercial front-end loader, roll-off, or commercial recycling
15 collection services within the county or the municipality if
16 there are two or more private solid waste providers offering
17 those services in the county; to exempt a governmental entity
18 that provides residential solid waste and recycling collection
19 within its own jurisdiction and allow a governmental entity to
20 collect residential solid waste and recycling collection
21 within its own jurisdiction; and to require each county,
22 municipality, or solid waste authority in violation of this
23 act, within six months from the date of its approval by the
24 Governor, or its otherwise becoming law, to cease its
25 operations that are in conflict with this act.
26 BE IT ENACTED BY THE LEGISLATURE OF ALABAMA:
Page 2
1 Section 1. (a) A county, municipality, or solid
2 waste authority may not provide commercial front-end loader,
3 roll-off, or commercial recycling collection services within
4 the county or the municipality if there are two or more
5 private solid waste providers offering those services in the
6 county.
7 (b) A county, municipality, or solid waste authority
8 may not cross its jurisdictional lines to provide commercial
9 front-end loader, roll-off, or commercial recycling collection
10 services.
11 (c)(1) This act shall not apply to a governmental
12 entity that provides residential solid waste and recycling
13 collection within its own jurisdiction, and the governmental
14 entity may collect only residential solid waste and recycling
15 collection only within its own jurisdiction.
16 (2) A county, municipality, or solid waste authority
17 that operates a solid waste disposal facility or recycling
18 facility may not offer additional services that compete with
19 private providers within its regional planning district.
20 (d) A county, municipality, or solid waste authority
21 in violation of this act, within six months from the date of
22 its approval by the Governor, or its otherwise becoming law,
23 shall cease its operations that are in conflict with this act.
24 Section 2. This act shall become effective on the
25 first day of the third month following its passage and
26 approval by the Governor, or its otherwise becoming law.
Page 3
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