Have you ever noticed that you don't generally think about red cars very much? But the moment you purchase a "red car" your mind unconsciously begins looking around and "red cars" seem to be absolutely everywhere. Your mind hadn't really noticed them before. Sustainability is the same way. When we ask our minds to look for sustainable opportunities in our business and personal lives... all the sudden... they're EVERYWHERE! Sustainable Opportunities ARE everywhere, we just need to start seeing them.
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